Porsche Gipfeltreffen 2024
Fast cars, real-time edits & a crashed drone
The Porsche Gipfeltreffen brings together an interesting mix of Porsche enthusiasts, creators and personalities for several days of driving, conversations and shared experiences. But what makes an event like this interesting isn't necessarily the guest list. It's what happens when you put that many people with a shared enthusiasm for cars on the road together.
Capture it all while it's happening.
Before the trip, we had already developed a content strategy with Hanna. We wanted to combine photography, spontaneous moments, Instagram Stories and daily recap Reels into a continuous story that people could follow throughout the event. The goal was to publish while the experience was still fresh. Not weeks later, when everyone had already moved on to the next thing. It was intense, but incredibly rewarding.
Of course, having a fast car doesn't automatically make producing content on the road any easier. You still have to find the right locations, catch the moments worth filming and somehow make sure your camera batteries last longer than your own energy levels. One of our ideas was to bring an old video camera into the mix. The footage had a completely different character from the clean digital images we normally produce, giving parts of the trip a more personal, nostalgic feeling. Not every experiment went quite as well.
At one point, our FPV drone had a rather unfortunate encounter that brought its flying career to an abrupt end. Not ideal when you're halfway through a production, although it did provide a story that would probably be remembered longer than another perfectly executed drone shot. Fortunately, we had plenty of other cameras.
What it's all about
What made the Gipfeltreffen especially enjoyable was the variety of moments happening around the actual driving. The conversations during stops, the spontaneous encounters, the different personalities and the shared excitement whenever the route revealed another great stretch of road. For us as photographers and filmmakers, those moments were just as important as the cars themselves. You can photograph a Porsche almost anywhere. Capturing what it feels like to spend five days travelling through Europe with an entire community of Porsche enthusiasts is a different challenge.
By the time we reached Nice, we had collected thousands of photographs, hours of footage and enough memories to fill considerably more than a few Instagram Reels.
Looking back, the Porsche Gipfeltreffen 2024 was a great reminder of why we enjoy working so closely with creators and automotive brands. The best content often comes from being part of the experience, paying attention to what's happening around you and having the flexibility to react when something unexpected happens. Even when that something is your drone yeeting into a big tree somewhere in the black forest.
