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Rally cars, skiers, helicopters, flying snowmobiles and a mint-green Lamborghini nobody asked for.
Austria has a long and proud tradition of winter sports. Someone at FAT International apparently decided that ordinary skiing wasn't dangerous enough. Enter skijöring. The concept is wonderfully simple. You put someone on skis, attach them to the back of a racing car and see how long they can hold on. A perfectly reasonable thing to do in January.
Daredevil McGee
We spent the last weekend of the month at the FAT Ice Race in Zell am See, standing in sub-zero temperatures while rally cars attacked frozen corners, throwing what looked like thirty metres of snow into the air. There's something incredibly satisfying about watching several hundred horsepower being used almost exclusively to go sideways. But the racing was only half the entertainment.
Helicopters circled overhead, Red Bull brought aerobatic aircraft and stunt riders launching snowmobiles into the air, while the crowd wandered around in expensive winter jackets, occasionally stopping to compare the size of their fur hats.
BRABUS, meanwhile, unveiled the 900 MINT, a Lamborghini Urus SE dressed in a shade of turquoise that looked suspiciously like a Tiffany box had exploded in the paint shop.
Somewhere between the outrageously priced food, the smell of petrol and the sound of engines bouncing off the surrounding mountains, you begin to understand why people travel here from all over the world. FAT has managed to turn motorsport into something that feels part racing event, part winter festival and part extremely expensive après-ski gathering. And somehow, it works. There's a peculiar satisfaction in standing in the freezing Austrian countryside, watching a Porsche disappear into a cloud of snow while a helicopter performs aerobatics above your head.
If you love cars, automotive culture and events that make absolutely no attempt to behave sensibly, Zell am See deserves a place on your calendar. Just bring a warm jacket.
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Acht Projekte im Detail: was wir gemacht haben, wie wir vorgegangen sind und was daraus entstanden ist.
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Kleine Crew, kurze Wege, keine Zwischenrunden. Du arbeitest direkt mit den Leuten, die drehen: vom ersten Setup bis zum finalen Cut. Reisen inklusive, Kaffee auch.
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Schreib uns, was du drehen willst, oder ruf einfach an. Zwei Sätze reichen: Was, wann, wo. Den Rest klären wir am Telefon.
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