TagHeuer & Grandma's Bank Account

Most “first jobs” don’t involve a limited-edition watch, an icon, and a grandmother wiring $2,000.

Very Orange Art & "Yellow Racer"

Most people’s first job doesn’t involve a luxury watch, two iconic cars or convincing their grandmother to wire them $2,000 from her retirement fund. But then again, most people don’t start their career shooting a content campaign for Tag Heuer and Hanna Schönwald. Hanna was already deep in talks to make some very orange art for the launch of the new Tag Heuer x Porsche Carrera watch and, of course, to create a ton of high-quality social media content along the way.

There wasn’t much of a budget. In fact, calling it a budget would be generous. It was more of a handshake with Tag Heuer and a “let’s just cover the basics” vibe. Fine by me. I was still technically in school, which meant faking a cold… for two weeks… and praying no one at school checked Instagram.

Sometimes you get a chance and it's up to you to identify and act on what has the potential to bring you forward.

We burned through most of the funds on gear rental. Instead of storyboarding, we decided to embrace chaos: shoot anything that moved, or didn’t, as long as it was shiny, fast, orange or well Hanna.

Now, here’s where the “first job” bit really hit home. A week later, confident the job was done and dusted, I flew to Florida to visit my grandma. Sent off the edits. Patted myself on the back and enjoyed the last two days of my life not knowing what client feedback was. Well, the mail came and I had no laptop at the time. My grandma’s computer was from an era when opening more than one browser tab was considered reckless. Luckily, I’d left one of the hard drives in my backpack, so at least I had all the footage and the project with me.

Unluckily, I now had to explain to a sweet, 81-year-old woman why her grandson needed to borrow $2,000 immediately. She came through. I bought a MacBook. I spent my “vacation” editing in the Florida sun, hopping on Teams calls, and learning how to grade skin tones using YouTube. Not ideal, but by then, I’d figured something out: If you value your results more than sleep...you'll find a way to get it done.

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