Fjord Air

Creating Content in a very special environment.

Whether you're a Porsche enthusiast, content creator or just someone with a deep appreciation for the intersection of engineering and nature, Fjordluft is the place to be. Set against the backdrop of Norway's breathtaking fjords and mountains in the small village of Laerdal. The event is a celebration of Porsche heritage, especially the beloved air-cooled era, but it's also a playground for creative content creators.

Together with Hanna Schönwald, the guys from Type7 and Norwegian photographer Marcus Valeur we embarked on this epic journey, kicking off in Oslo a day before the festival. Hanna and I had the privilege of driving Porsches brand-new special edition, the Spirit70, a tribute car created by Porsche to celebrate the roaming 70’s.

We arrived the day before things officially started and immediately felt welcome thanks to the Porsche Norway team. Cars were already rolling in, including an Ultra Violet 993 Turbo that deserved considerably more of our attention than was strictly necessary. It’s worth arriving early and taking your time: walk around, talk to the owners and accept that you probably won’t get very far before something else catches your eye. We were there to shoot photos and films, but enjoying ourselves required very little effort. Calling it work felt slightly cheeky.

Fjordluft brings together great cars, welcoming people and a setting that makes you want to stay a few days longer. You can spend hours walking around Lærdal, meeting owners and looking at air-cooled Porsches, then head out and enjoy the roads that brought everyone there in the first place. We did exactly that with the Spirit70, taking it into the mountains and giving it a proper workout through the bends. There was still snow up there, and stepping out for photos quickly reminded us that May in Norway comes with certain terms and conditions.

If you’re planning a visit, give yourself time for both the festival and the drive. Bring a camera, pack a warmer jacket than we did and take the long way back. We came home with plenty of photos and the slightly awkward task of explaining that this had technically been a work trip.

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