Original LÖWE – Social Media

For Original LÖWE we run the social media channels end to end: from strategy through production and publishing to community management. The goal is a clear, recognisable presence that delivers regularly, builds reach and community and, above all, makes the brand better known. We handle the planning and execution.

ORIGINAL LÖWE

APPROACH

Starting point

Posts came out irregularly and without a common thread. Visual language and tone changed from occasion to occasion, and the content wasn't tailored to the platforms. The profile lacked a presence that lived up to the quality of the products.

Goal

A recognisable presence with a steady rhythm. Building a community, creating reach and making Original LÖWE better known as a brand – with a profile that shows the quality of the products to the outside world too.

Solution

We slot into the existing marketing team as an extension and take over social media completely: posting plan, creative work, production, post-production, publishing, community management, analysis, reporting and optimisation. Every month, every week, every day.

A channel that delivers every week.

Steady rhythm

Instead of spontaneous one-off posts, content goes out according to plan, agreed a month in advance.

One look across all channels

Fixed formats, colours and editing patterns make every post instantly recognisable as Original LÖWE.

Less work for the team

From concept to replying in the comments, everything runs through us. Internally, all that's left is approval.

From one-off posts to a brand presence

The feed before we took over, and today. Same brand, one clear presence.

PROCESS

How we work together

Plan

Which trends and formats are relevant right now? What's changing on the platforms? We check what makes sense for Original LÖWE.

Together with the marketing team, we discuss what matters in the coming month: Which products should be in focus, which topics should we pick up and what requests are there?

We translate the topics and requests into platform-ready social media formats and develop concrete ideas for execution.

We present the ideas and decide together which formats we'll produce for the next month.

We plan motifs, schedules, products and the people involved so that everything is ready on shoot day.

Produce

On shoot day we bring the agreed ideas to life and produce the photo and video material for the planned content.

We edit the material, cut the videos and sign off the finished content with Original LÖWE. By the end of the month, the approved assets for the entire next month are ready.

Publish and evaluate

In the following month we publish the content according to plan and handle ongoing community management.

We analyse the results and discuss them in the reporting: What worked? Which formats do we repeat, which not? Where is there potential for adjustments? The insights feed into further planning.